Modern Logo Design for Seamless Online Ticketing
Brand Name
Samtic
Category
ticketing/booking
Year
2013
The Client
Samtic is a modern online service specializing in travel ticketing and booking (flights, buses, trains, etc.). Their core promise is to provide a seamless, quick, and hassle-free experience, encapsulated by their motto: “You are just one step away from your destination.”
The Challenge
In the crowded online travel market, Samtic needed a logo that immediately communicated speed, convenience, and the act of starting a journey, without resorting to overused imagery like planes or globes. Their previous visual identity failed to connect with their unique brand promise of effortless booking. The key challenge was to visualize their motto—the single step—in a way that felt authoritative and liberating, confirming that the entire booking process is achievable without leaving one’s home.
The Solution (Our Approach)
We developed an iconic and dynamic logomark that uses classical mythology mixed with modern execution to visualize the brand’s unique value proposition:
- The Effortless Step (The Shoe): The central figure is a clean, stylized shoe. Crucially, it is rendered as a non-travel/casual shoe, symbolizing the idea that the user does not need to physically go anywhere (like an agency or ticket office) to complete their booking. The journey starts right where they are—a single, effortless step online.
- Flight and Speed (The Wings): The shoe is adorned with prominent, layered wings, a direct reference to Hermes (Mercury), the messenger of the gods, symbolizing speed, flight, and prompt delivery of the tickets. The wings also represent the core service: air travel and reaching the destination quickly.
- The Landing and Fulfillment (The Shadow): A subtle yet strategic element is the shadow beneath the sole of the shoe. This shadow suggests the shoe is in the process of landing or just touching down. This visually completes the journey and powerfully reinforces the brand motto: the single “step” is about to be completed, and the destination is reached—the promise is fulfilled.
The Outcome
The Samtic logo is a clean, powerful symbol that perfectly embodies the brand’s mission:
- Direct Communication: It visualizes the core brand motto—the “step” and the proximity to the “destination”—in a single, elegant mark.
- Unique Market Position: By using a non-travel shoe, the logo reinforces the online convenience and sets Samtic apart from traditional booking agents.
- Dynamic and Memorable: The winged foot creates an instantly recognizable icon that suggests speed and reliability, ideal for app icons and digital branding.
Services Provided
- Conceptual Icon Design (Mascot Iconography)
- Symbolic Visualization of Brand Motto
- Monochromatic Logo Development
- Dynamic Motion Visualization (Shadow Implementation)
- Vectorization for Web and App Deployment
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