Breaking Design Boundaries in Brand Symbol Creation
In previous logo design training articles, we discussed the components and factors of a successful logo. By now, you know well that one of the main indicators for assessing a successful logo is its creativity, or the unparalleled nature of its idea and design.
In this article, we aim to discuss the factor that enables us to achieve this goal (a creative and unique logo), and that is: Breaking Design Boundaries in logo creation.
The Fundamental Question: How to Avoid Repetition?
Question: If we want a design to be non-repetitive, how should we execute it? Simple Answer: We must NOT repeat previous designs!
Designing a logo within a repetitive framework conveys the feeling to the viewer that the brand is fake and lacks its own authenticity.
Why do potential customers react poorly to a commercial brand whose logo seems repetitive in today’s crowded market of colorful brands? Because they feel they have seen this design, and similar ones, countless times. In other words, they believe this brand cannot be a credible one, or worse, they might feel that the current brand is a worthless copy of an original brand.
If a brand intends to attract potential customers, convert them into loyal patrons, and stay competitive with its tough rivals, a unique logo design is the first special opportunity to send them the right message.
Stand Out and Be Distinctive
To avoid being repetitive, simply do not repeat!
There are standards in logo design, from ideation to execution, which we have discussed extensively in previous articles. These rules are timeless. Our discussion today is about observing all those do’s and don’ts, but under the banner of the design being unique and distinctive.
This point is highlighted in most research and educational articles on logo design, yet unfortunately, we rarely see exemplary creativity and truly special logos. This is because few individuals and teams possess the necessary structure-breaking mindset and a proper understanding of the required creativity.
The Path to Pioneering: Breaking the Frameworks
To avoid repetition, you must break the frameworks and move beyond them.
The reality is that as long as you are moving behind others, you will arrive at the destination after them (if you arrive at all). However, if you chart the brand’s path yourself, you have likely drawn a secure route for your own brand’s success—a path that is exclusive to you. An exclusive path is always better than a crowded one, especially when you are not the first in line. This path can serve as a treasure map—a treasure only you know the hiding place of, and only you are on the journey to find it. The first step on the path to standing out is designing an exclusive logo.
Breaking design boundaries allows you to be the pioneer. Your brand will be cited as an example in its specific style, and ultimately, your brand will be perceived as the original, with other brands following behind considered weak copies.
If environmental brands and commercial companies always use the globe, dentists use a tooth design, photographers use a camera, and insurance companies use an umbrella, then you should think differently and not use them. Perhaps a more palpable, different, and newer design that holds a pure feeling is your solution for creating a pioneering and fresh brand.